Feb 16th by Tim Green
Yahoo! has launched a display advertising platform from its mobile home page in 19 countries across Europe, Asia and the Americas.
Advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines will launch the first campaigns. The ads run near the top of the deck and let consumers click through to either call the advertiser or get more info.The launch is more evidence of Yahoo!’s designs on the space. In November 2006, Vodafone named Yahoo! as its exclusive display advertising partner in the U.K. In the same month the search giant launched display ads on its US mobile site.
Steve Boom, senior VP of mobile and broadband, said: “Yahoo! can offer the world's biggest advertisers the ability to work with one trusted partner to reach a targeted audience of engaged consumers on both their PC and mobile phone."
